We Have Always Done It That Way, the book I wrote with Jeff, David, Mickie, and Amy, was featured as the cover story in Association Meetings magazine this month. Many thanks to fellow blogger Sue Pelletier for writing the article and taking the time to interview each one of us. Great job, Sue. The whole article is online, so  check it out.

We are thrilled to see the book prompting discussion and conversation, as that was our original intent in writing it. David and Mickie recently gave our first conference workshop on the book for an association in DC in late January, and the book was available (and quickly sold out!) at the ASAE & The Center bookstore at the recent Great Ideas Conference.

If you’ve read the book and are applying any of the ideas, please let me know. It’s the application of what we wrote that will drive the conversation from here.