In September, I wrote a blog post titled "Relevance Is Not Enough." Building off the writing of Jeff De Cagna and Maddie Grant, I made the argument that being relevant to members will not drive growth. It was one of my favorite posts, and it struck a chord with a few people, including Paul Gannon at TMA Resources, because he thought it would be a good topic for a series of webinars, called "Beyond Relevance" and they start this week!

 This Thursday, February 25th, the first of three webcasts will air, at 2pm. You can register here (they are free). All three of these webcasts are going to be open conversations with a small panel of people who have been doing some thinking and writing about what it means to for membership organizations to get beyond merely being relevant to members and stakeholders. I am going to be on all three panels, and Nedra Weinstein of Arden Consulting will be moderating.

On the first I will be joined by Jeff De Cagna from Principled Innovation and Ken Wolff from Achievance. I know Jeff very well, of course, and we've talked about this topic frequently, and I am excited that Ken will be on this panel, because he comes from the large for-profit world, so I think that perspective on this topic will be interesting. 

The next two webinars are scheduled:

March 16th: Me, Mark Drapeau from Microsoft, and Mark Morris from the Brand Consultantcy
March 31st: Me, Maddie Grant from SocialFish, and a player to be named later.

These are FREE one-hour webcasts, so sign up. It should prove to be a very interesting conversation. And I know there will be lots of blogging and tweeting about it, so we've set up the twitter hashtag of #beyondrelevance. Join the conversation!