Digital is a mindset.

We’ll be exploring that more in our upcoming book, but I was flipping through Altimeter’s 2014 “State of Digital Transformation” report, and in the companies they surveyed (88% of whom reported being in the middle of a digital transformation initiative), the most important challenge they faced was not limited resources, not thinking beyond a “campaign mentality,” and not even securing the executive support of leadership.

It’s culture.

63% said changing company culture is an “extremely significant” challenge, and only 3% said it was not significant at all (and my guess is that within that last category, 1.5% are in complete denial and the other 1.5% are the ones with totally awesome and adaptive cultures).

Just a little more evidence supporting my conclusion in last week’s post.