Excerpt from Culture Ebook

JamieNotter_3screens-300x250In case you didn’t see it, SmartBrief has reprinted an excerpt from my new ebook, Culture That Works, over on their SmartBlog on Leadership. It’s from Chapter 2, and it includes my definition of culture. My favorite quote:

And, unlike products and strategies, which can be quickly copied, the culture advantage has more power. The fact that it is complex and challenging only means that any advantage you gain over your competitors will be tough to match. So, how do you secure this kind of advantage? It starts with understanding what culture really is.

The ebook is available on the Snippet app (for iPhone and iPad). If you have issues with Apple, you can buy a PDF on my website.