More on Why "Branding" Scares Me
Thanks to Ira Koretsky for pointing me to the rationale that the Sci-Fi Channel gave for changing its name to Syfy.
By changing the name to Syfy, which remains phonetically identical,
the new brand broadens perceptions and embraces a wider and more
diverse range of imagination-based entertainment including fantasy,
paranormal, reality, mystery, action and adventure, as well as science
fiction. It also positions the brand for future growth by creating an
ownable trademark that can travel easily with consumers across new
media and non-linear digital platforms, new international channels and
extend into new business ventures.
the new brand broadens perceptions and embraces a wider and more
diverse range of imagination-based entertainment including fantasy,
paranormal, reality, mystery, action and adventure, as well as science
fiction. It also positions the brand for future growth by creating an
ownable trademark that can travel easily with consumers across new
media and non-linear digital platforms, new international channels and
extend into new business ventures.
If I ever write stuff like this, do you promise me you'll find me and slap me?
4 Comments
Elizabeth
Done and done!
🙂
Kristi
No problem.
KiKi
Can I slap you anyway? 😉
John Lepp
I can relate Jamie. I wrote a kinda of similar post this week… I think this “branding” thing has gotten a little out of control. It’s time for take the reins back from some of these brand and marketing experts… read more if you want: http://www.ideadesign.ca/the-naked-idea/back-to-brand-basics/