So says an article in Fast Company Magazine by Chip and Dan Heath, the brothers that wrote  the (awesome) book, Made to Stick. I find it interesting, particularly after my session in Toronto where one of my seven tips for getting unstuck in conflict situations is a recognition that humans, whether we like it or not, are emotional. I can't remember in which Goleman book I read this now, but he told a story of a person (people?) who had the emotional center of their brain damaged (but the rest worked fine), and they were completely paralyzed in terms of decision making. Without an emotional center to help figure out what was right, their rational brain could simply spin its back and forth pro/con argument indefinitely. We need emotions and feelings to make good judgments. That seems to be related to what the Heath brothers were reporting.