That’s what Robert Barnes did. Rob’s the General Manager at Fitness Australia (and my one and only Guest Poster here on this blog so far!), and he and I will be speaking this weekend at ASAE’s Annual Meeting in Atlanta, Georgia. Rob’s leading the session and telling the story of how he turned a twitter hashtag (#teamcool) into an organizational culture, which included using a lot of the ideas that Maddie and I put forward in Humanize. It’s a great case study and evidence of the fact that you CAN create the culture you want in your organization, if you just put a little effort into it (and change some key processes!).

Come join us on Sunday, 3:15 to 4:30pm, in room B314 for the session.