Peter Kim wrote a great post titled, “Can Brands Be Human?” It was a refreshing perspective (amidst the 1,001 posts out there with x number of tips for humanizing your brand), pointing out that sometimes when brands act ...
IBM is a leader in social business, and I like how their latest report frames the opportunities for companies who want to go in this direction. Based on their research, companies that are doing this are using social busi ...
So MIT and Deloitte have done a repeat of their 2012 report on Social Business (that I cite frequently in my Humanize keynotes). They aren't releasing the full 2013 report until July, but they did a blog post teaser. ...
A few weeks ago I wrote about a "window of opportunity" that organizational leaders have now. In short, "social business" (integrating social tools and principles into the way you lead and manage organizations) is not fu ...
I spent yesterday at a fabulous conference--xPotomac (formerly Blog Potomac), which focuses on social media and new technologies for mostly marketing and PR folks. It was a great event: limited in number of attendees, wi ...
This week I had the great pleasure of being a very active part of the TalentCulture community. On Tuesday, I was the guest on the BlogTalkRadio show hosted by Kevin Grossman and Meghan Biro, and on Wednesday I was the mo ...
I am growing weary of the multitude of posts out there talking about humanizing your brand, but it's not because they're using the word humanize (Maddie and I don't claim to own that term in any way). There are two main ...
Late last fall, Maddie and I released the results of a survey we did with 500 professionals about the link between social media and leadership. We think there are some interesting data points in there that can help organ ...
Two stories on the internet caught my attention this week. The first was a blog post from Mark Schaefer on the business case for buying facebook likes. Yes, that's the business case FOR buying them. His argument seems to ...
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard Thankfully, the debate about whether or not social media is a “fad” is fading away, so now we can really f ...
