For this edition of the Friday quote, I’m pointing you to an excellent blog post by Danny Brown, in which he suggests that we think a bit more about the new term, “social business.” He argues that the popular definitions today focus too much on marketing, and not enough on social good, and he references Humanize, and provides an edited quote from page 3 in the book:

We like being human. We like having the capacity to publish our own thoughts and to create things and share them with the people in our communities who actually matter to us. One of the reasons social media has grown so fast is that it taps into what we, as humans, naturally love and need and want to do – create, share, connect, relate.

Our organizations, however, are not as enthusiastic. We see the potential that social media has for our organizations, because of the energy and attention social media attracts, but we are having a hard time trying to fit these new practices into our existing systems. The challenge is to make our organizations more human.