Tell Your People
When I first started in consulting, I was on a big project with the U.S. Fish and Wildlife Service. It was an extensive assessment of "organizational issues" broadly speaking. I did a LOT of interviews and focus groups. ...
Monthly Archives: February 2012
The REAL point of Measurement
Mark Shaefer has a nice post about a recent "social media measurement smackdown" he participated in during a social media conference. He was pushing back against a prevailing notion that you can't measure social media. H ...
Ignoring the Impossible
In December, the cover of Harvard Business Review invited readers in to Gary Hamel's feature article with the headline "Inside the World's Most Creatively Managed Company." This was an interesting headline, given that th ...
The Strength of Weak Ties
Check out this great interview with Andrew McAfee of MIT's Center for Digital Business on how to talk to CEOs about social media. He's got some great tips (like why you shouldn't use the word "social"...interesting), but ...
Humanize "Must Reads" on Pinterest
Have you heard the buzz about Pinterest yet? It's one of those new social sites that will either be the next big thing or something nobody remembers in six months. But it is a nice interface, and it turns out to be a gre ...
Start by Looking Inside
Edelman's Annual "Trust Barometer" report is out. Maddie broke the news on SocialFishing, pointing out that trust in CEOs dropped precipitously (50% last year; 38% this year), where trust in the "regular employee" was up ...
Public Discourse on Humanize
At one level, getting a book published is a fairly scripted process. You write it, you publicize the heck out of it, you speak on it, and, if all goes well, a bunch of people buy it. Thousands of authors/publishers do th ...