I spoke this week at the Direct Marketing Association's annual meeting--twice actually: I did a "book club" session on When Millennials Take Over, and then I had a concurrent session on "What the Experienced Marketer Can ...
When we did our interviews with Millennials as part of the research for When Millennials Take Over, we were struck by how...perplexed the Millennials were with the way organizations are run. They just don't understand wh ...
At conferences, I frequently take part in conversations around diversity, which often drift toward the need to provide a "business case" for diversity. While the concept of a business case is certainly fine--we should al ...
While I scoffed a bit at this summer's HBR Cover story because it started with the stale mantra of "HR needs a seat at the leadership table," I do want to draw attention to one of the more interesting points in the artic ...
This post originally appeared on the Switch and Shift blog. There is a generalized, low-level anxiety in the business world about attracting the top talent. A warm feeling of wellbeing will come over you, and you feel ...
Since publishing When Millennials Take Over, we've been consistently approached by people wanting us to answer a central question: how do we attract Millennials? Whether it's about attracting customers or the best employ ...
I am one of many authors and bloggers these days who are writing about challenges to the traditional, command-and-control approach to management. And I will continue to do so, because I think the evidence is compelling a ...
Maddie and I delivered an internal webinar on When Millennials Take Over to a very large, global organization last week. The organizers read the book in order to develop a set of interview questions that were integrated ...
This is the title of the last chapter in When Millennials Take Over, and it is a quote that has been attributed to Florence Nightingale. We concluded the book with this title (they are actually the very last words in the ...
Some of you may be wondering why Maddie and I thought the world needed another book about Millennials. It's a fair question, and we have a compelling answer, but it starts with a few questions for you about your organiza ...
